TedXMac 2017: Jon LoDuca, Competitive Advantage of EQ


Jon LoDuca, Competitive Advantage of EQ

  • artificial intelligence has learned how to learn
  • world is dividing between AI & EQ (head vs. heart)
  • EQ: identify own emotions, gauge others, adjust to come to common ground
    • it makes commerce tick
    • “We suck at being robots”
    • if our value proposition (job/business) can be reduced to an algorithm then it will face challenges
  • 2 business models
    • Product-based:
      • we have a product and let’s find a market
      • goes wide
      • share of market (loves AI and technology)
    • Client-based:
      • aligning around shared story and needs connecting with a tribe
      • goes deep
      • loves EQ
    • Going between the 2 business models is where business’ die
  • Laws of successful EQ companies
    • law 1: total authenticity
      • fear gets in the way
      • need to know your values and world view
      • have confidence and faith that a market exists for you
    • law 2: radical empathy
      • love and care about their clients
      • watch out for focusing on ourselves (imposter syndrome, future, past, and not being Here)
      • remember your mission and truly bear witness to the other human being (truly listen)
    • law 3: humbly irreverent
      • be irreverent to the rules and the laws that get in the way of doing the right thing
      • respect the client and solve problems in order to serve them
      • watch out for paying too much attention to the competition
  • Let’s go ahead and be empathetic to each person around us
  • break any rule that keeps us from serving people
  • “Whatever is coming, we don’t know, it will be our humanity that saves us”