TedXMac 2017: Jack Johnson, The Importance of Perspective

Jack Johnson, The Importance of Perspective

  • 1898’s was when the first car, “Gasoline Carriage”, came to west Michigan
  • large automotive economic platform in West Michigan (more than 150 companies in local chamber)
  • what is the next economic platform?
    • AES “Advanced Energy Storage”
    • more products are battery powered
  • limiting views
    • we currently think of batteries in a limited way, consider it more like an engine
    • there are many types of lithium ion batteries
      • lithium ion phosphate
      • nickel manganese cobalt
      • nickel cobalt aluminum
      • lithium titanium oxide
      • etc.
  • The market is growing to be a $40 billion and is currently growing at double digit rates
  • innovation in West Michigan from many organizations and companies with research, manufacturing, and services
    • Michigan State University Bioeconomy Institute
    • Volta Power Systems
    • Midwest Energy Group
  • what’s next
    • learn – it isn’t what you have been told – look at doing things in new ways with batteries
    • invest – opportunity is everywhere – invest time and energy to look at creative applications